Guides6 min read•
How to Choose the Right Video Quality for Every Platform
Every social media platform has different video requirements and recommendations. Uploading the wrong quality can result in blurry videos, rejected uploads, or unnecessarily large files. This guide gives you the exact settings for every major platform.
YouTube
- Recommended resolution: 1080p (1920×1080) or 4K (3840×2160)
- Aspect ratio: 16:9 (widescreen)
- Format: MP4 with H.264 codec
- Frame rate: 24, 30, or 60 fps
- Bitrate: 8 Mbps (1080p/30fps), 12 Mbps (1080p/60fps), 35-45 Mbps (4K)
- Max file size: 256 GB or 12 hours
Instagram (Reels & Stories)
- Recommended resolution: 1080×1920 (vertical 9:16)
- Format: MP4 with H.264
- Frame rate: 30 fps
- Max duration: 90 seconds (Reels), 15 seconds (Stories)
- Max file size: 4 GB
- Tip: Always upload in 1080p — Instagram's compression is heavy, so start with the best quality possible
TikTok
- Recommended resolution: 1080×1920 (vertical 9:16)
- Format: MP4 or MOV
- Frame rate: 30 fps
- Max duration: 10 minutes
- Max file size: 287 MB (mobile), 500 MB (web)
- Tip: Upload from web for larger files and better quality retention
Twitter / X
- Recommended resolution: 1280×720 (720p) or 1920×1080 (1080p)
- Aspect ratio: 16:9 or 1:1
- Format: MP4 with H.264
- Max duration: 2 minutes 20 seconds (standard)
- Max file size: 512 MB
- Recommended resolution: 1080p minimum
- Format: MP4 with H.264
- Frame rate: 30 fps
- Max duration: 240 minutes
- Max file size: 10 GB
- Tip: Facebook supports both 16:9 and 9:16, so choose based on whether your audience is on mobile or desktop
- Recommended resolution: 1080p (1920×1080)
- Aspect ratio: 1:1 or 16:9
- Format: MP4
- Max duration: 10 minutes
- Max file size: 5 GB
- Tip: Square (1:1) videos perform best in the LinkedIn feed
General Rule of Thumb
When in doubt, export at 1080p (1920×1080) in MP4 format with H.264 at 30fps. This works well on every platform. Use Omni Media Tools to save your own content in the optimal format for each platform you want to share on.